Once you’ve got your site working well, spend time regularly thinking of ways to upgrade and improve.

First, troll other sites for ideas – not only rival sites, but also sites that are only distantly related or analogous to what you sell or do. For that matter, occasionally set aside some time to browse through completely different sites to see what ideas you can steal, adapt, or transmogrify.

And everybody, without exception, should drop by Amazon, eBay, and Apple iTunes once in a while to see what bright ideas they’ve come up with lately. You won’t be able to do much with most of their bright ideas, because they depend on elaborate implementation including a level of programming talent you probably can’t justify buying.

But it stimulates the thinking – and if you can think of a cheap sleight-of-hand way of pulling off some clever imitation of a notion that works well on Amazon, let’s say, you might see a big jump in your business.

For your site, think of things you can add to make it more “self-helping” for your customers and visitors. What can you provide? Video clips? Demos? An interview with a talking head or a key figure? Visit a customer site and write up their use of your product? Or videotape same and offer it as streaming video? Spec sheets? White papers? Engineering backgrounders? Customer enthusiasms? Dazzle ‘em!

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Julia Siegert, Creative Director
CreaCity Group
a division of
INTERTRADE ENTERPRISES LTD :: Blegistr.25 :: CH-6340 Baar/Switzerland
Phone: +41 44 5866974  ::  Fax: +41 44 2742350
mailto:julia@creacity-group.com

Corporate WebSites:
http://www.activefax-distribution.com
http://www.creacity-group.com
http://www.intertrade.cc

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Do you already know our ‘WebSpecials’?
http://www.creacity.ch/en_webspecials.html

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